Over the Hills and Far Away

When G-Shock came to us looking for a high-impact, sharable branded content piece that fit their target audience and product use case, we immediately thought of the overland crowd.

These are the gearheads, the off-the-grid nomads, the DIY individuals who need a reliable timepiece that doesn't shy away from a bit of grit.

The perfect match for a product called the "Mudmaster."

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Mood

Lucky for us, much of the work was already done for this "Best Overlanding Instagram Accounts" piece. The content was already out there; we just had to find it.

Our mood board, however, demanded low saturation, high intensity, and backcountry action shots. Not to mention some of the best overland vehicle placements we've seen. We're talking next-level Land Cruisers, 4Runners, Defenders, and Tacomas in an off-road setting.

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Details

Key features of the G-Shock Mudmaster watch were its brawny Mud Resist technology, Twin Sensor capabilities for temperature updates and directional info, water resistance up to 200 meters, and a super illuminator light for maximum readability come sundown.

All of which perfectly suited this audience. And we couldn't think of a better way to capitalize on this audience's long tail for G-Shock's benefit.

Zippo

Instapage Social