Supplements and (CVR) GAINS

KOS hosts a suite of plant-based superfoods designed to give you the energy and nutrients of a well-balanced diet without all the harmful contaminants found in today’s meat-based food ecosystem.

This page, “Why KOS Organic Protein,” was designed with the intent of addressing key prospecting questions their health-conscious and family-orientated audience may have about the product.

Hypothesis

Creating a streamlined/clean page focused on the benefits of OPP products (with a particular focus on meal substitutes) will increase CVR for this audience segment.

Strategy

Address the “elephant in the room” question, tease the importance of nutrition for a better life, and include a risk-reversal guarantee in the hero. All while mapping creative/copy to the pre-click ad.

Solution & Results

Leaning into KOS’ clean brand, we opted for product photography over lifestyle, addressed the “so what” question in the H1/subhead, included a post-CTA money-back guarantee, health icons (vegan, no soy, organic, etc.) below the guarantee, and added an eye-popping CTA.

And it worked. In fact, we saw a CVR increase of about 110% for this page and a CPA reduction of about 51%.

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